The brand The Virgin Group which was started by Sir Richard Branson is a brand that has branched out into many sectors and although there are many sectors to it, it has managed to maintain a common visual identity throughout the whole brand.
The branding structure they have chosen is one that is maintained throughout the whole brand and it doesn't just involve the advertising it also involves every single element. When you look at the branding it seems as though it captures the essence of Sir Richard Branson himself.
Above Sir Richard Branson. Below some of the Virgin Group designs from all their different companies, and some of the other elements that portray the same feeling.
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